Roger Willoughby (Rock Hudson) is happily employed as one of the world's great angling experts. Unfortunately, even his own boss doesn't know that Roger has never been fishing in his life. So when press agent Abigail Page (Paula Prentiss) arranges for Roger to participate in her resort's upcoming tournament, hes thrown into a panic. At the resort, he and Abby commence a crash course to turn him into a genuine outdoorsman -- only to have their plan riotously upset by a surprise visit from Roger's fiancée.