When Brier (Pell James), a successful New York model, moves to Los Angeles to act, the last person she expects to see is Luke (Steven Strait), a stranger with whom she had a chance encounter on the New York City subway years before. The talented struggling musician has been smitten with beautiful Brier ever since that magical moment on the subway, but much to Luke's dismay, Brier has sworn off musicians after dating a philandering British rock star. Brier puts her attraction to Luke on the back burner and instead enlists their mutual friend, fellow acting student and singer Clea (Ashlee Simpson), in a guerilla public relations campaign to get Luke noticed and jumpstart his career. Secretly using their contacts and friends in the modeling, acting, and music worlds to build "buzz" about Luke, they make him an overnight sensation, and he soon has a recording contract.

Unfortunately, the campaign works too well, and upstanding Luke is quickly caught up in the frenzied world of hot young stardom, complete with a Brazilian model girlfriend (Shannyn Sossamon). Even his globetrotting brother, Euan (Kip Pardue), who has landed a gig in L.A. in a 1970s cover band, begins to wonder what happened to the Luke that he knew and loved. As Luke's fame continues to grow, Brier worries that he will end up a rock star cliché with a woman in every port, and continues to distance herself. Is undeniable chemistry enough to calm her fears and bring the two together, or are Luke and Brier destined for a life apart' Directed by Meiert Davis (FAR FROM HOME), UNDISCOVERED also stars Carrie Fisher as Brier's sage agent and mentor, Fisher Stevens as a slimy music executive, and Peter Weller as an ultra-cool music legend.