America Hits the Road: Automobile Advertising and the Pursuit of the America Dream

BUILDING DREAMS IS OUR BUSINESS: Go around the world in the Airstream travel trailer, bringing all the comforts of home with you! Demonstrating its durability, Big Babe, five-ton elephant co-star of the Oscar-winning The Greatest Show on Earth, walks across its built-to-last chassis!

SHOW THEM TO CLOSE THEM: "No" is a four-letter word to a Pontiac salesman who has a way with customers and is played by character actor journeyman -- James Gregory (The Manchurian Candidate).

HOW TO BUY A CAR: There are plenty of smiles to the gallon in this light-hearted Chevy short about a family in the market for new wheels despite the objections of cheapskate dad.

THE FORD IN YOUR FUTURE: Nothing could be finer than Ford's 1949ers, offering picture-window windshields, whisper-quiet motors and velvet-smooth rides, turning simple transportation into "unrivaled joy!"

THE RAINBOW IS YOURS: These Chevys are "brilliantly new for '52." Each of the new sedans, sport coupes, business coupes and station wagons, is a style sensation in a range of rainbow colors.