Everyone's favorite narcissistic media personality finds himself at the center of a simmering hostage crisis in this comedy. Smarmy BBC sports reporter-turned-TV talk-show host Alan Partridge (Steve Coogan) never met a guest he couldn't look down on. His career has had many peaks and valleys over the past two decades, and now Partridge has landed a job on the radio. As host of small-town Norfolk's "Mid-Morning Matters," Partridge spins the latest hits while putting an irreverent twist on top local news stories. But when a disgruntled DJ (Colm Meaney) responds to getting fired by taking the staff hostage, Partridge becomes the intermediary between the volatile gunman and the police. Meanwhile, with the entire town watching, it's only a matter of time before the clueless Partridge says something he'll regret.