Blake Conway (Jessica Barden), an aspiring journalist, hopeless romantic and college senior, is terrified of graduating. In order to escape her looming post-graduation fate that includes student debt and zero romantic prospects, she becomes a sugar baby after meeting one at a liquor store (Camila Mendes). As she documents the adventure in the hopes of winning a journalism award with a generous cash prize, she sets out on a quest to figure out if society is right to judge these woman and if her own self worth comes with a price.