Carter Harrison (Rock Hudson) is a high-powered company exec who needs to polish up his public image. When a P.R. expert (Gig Young) tells him the answer lies in patching up his shaky marriage, Carter jets off to London to re-kindle the affections of his fiery Italian wife Toni (Gina Lollobrigida) - who is already planning her second marriage. But even as she begins to repeat the outrageously eccentric behaviors that split them up in the first place. Carter finds himself falling in love with the irresistible Toni all over again.